The ICO reports on RTB – disproportionate, intrusive and unfair.
In its recent paper, Update report into adtech and real time bidding (20 June 2019), the ICO has set out a biting criticism of how real time bidding (RTB) currently operates in the UK. The phrase disproportionate, intrusive and unfair occurs three times, and intrusive on its own is used an additional three times. The … Continued